Interview: P.B. Sunil Kumar

Executive Director and CEO at Greaves Finance Ltd.

Greaves Finance’s evfin Drives E-Mobility Accessibility with Competitive Loan Options

September 20, 2024. By Aishwarya

We are committed to enhancing the customer experience and would soon unveil our EV marketplace platform, states P.B. Sunil Kumar, Executive Director and CEO, Greaves Finance Ltd. In his recent interaction with Aishwarya Saxena, Associate Editor, Energetica India.

Que: How does Greaves Cotton’s evfin differentiate its services from other financing platforms in the EV industry?

Ans: evfin, the 100% ev-focused lending platform of Greaves Finance Ltd., a non-banking financial company (NBFC) and a wholly owned subsidiary of Greaves Cotton Ltd., redefines the electric vehicle (EV) financing landscape with its innovative, customer-centric platform that transcends traditional financing. By seamlessly integrating advanced digital technologies with personalised service offerings, evfin enhances the EV ownership experience, making it more accessible, streamlined, and rewarding for consumers. This holistic approach, bolstered by strategic industry partnerships, firmly positions evfin as a leader in driving the future of sustainable transportation.

● Tailored Digital Lending: evfin's innovative digital platform streamlines the EV loan process, offering approvals in under 3 minutes. This swift turnaround time eliminates the hassle of traditional financing, making it easier for customers to transition to electric vehicles. evfin's focus on speed and efficiency ensures a seamless and satisfying experience.

● Varied Financing Options: evfin offers a diverse range of financing products such as zip.fin, eco.fin, smart.fin, protect.fin, and ride.fin, which are tailored to different consumer needs and preferences of EV consumers. This diverse selection allows customers to choose the financing option that best fits their financial goals and lifestyle, a level of customisation that sets evfin apart from other platforms.

● Assisted Buying and Expert Recommendation: evfin’s "assisted buying" feature sets it apart by offering personalised recommendations based on the individual needs and circumstances of each consumer. Leveraging in-depth knowledge of vehicle engineering and battery technology, evfin provides expert advice on the most suitable EV models and financing products. The company ensures that customers make well-informed decisions, both in terms of their vehicle choice and financial options.

● Lifecycle Services & Resale Value: evfin offers lifecycle services, including loan protect Insurance, working with insurance partners for extended warranties, and an EV resale marketplace supported by battery underwriting. These services add significant value to the consumer, ensuring that they are supported throughout the entire ownership journey. The inclusion of resale value assurance, with locked-in resale prices, addresses a common concern in the EV market—resale value—providing consumers with peace of mind that their investment is protected.


Que: Regarding the recent collaboration of evfin with River, how does evfin's loan approval process impact customer satisfaction and sales for River Mobility?

Ans: The recent collaboration between evfin and River Mobility is poised to significantly elevate customer satisfaction and drive sales for River by streamlining the loan approval process. Evfin has partnership with brands like Ather Energy, and all the leading OEMs who hold 90% of the marketshare.

For River Mobility, evfin’s rapid loan approval process effectively minimises potential barriers to vehicle ownership, enabling customers to proceed with their purchase decisions more smoothly. Moreover, the competitive interest rates, make River's electric scooters more financially accessible to a broader audience.


Que: What are the key features of evfin's financing options, such as zip.fin, eco.fin, smart.fin, ride.fin, and protect.fin and in what ways can customers benefit from evfin’s upgrade options?

Ans: evfin’s financing options are thoughtfully designed to meet the diverse needs of electric vehicle (EV) customers, providing flexible and tailored solutions that elevate the entire ownership experience. The standout features of these options include:

● zip.fin: This option is ideal for budget-conscious buyers, offering the lowest interest rates available. Itis designed to make EV ownership more affordable, particularly for those prioritising cost efficiency.

● eco.fin: eco.fin is tailored for environmentally conscious consumers who are focused on sustainability. This option aligns with their values by offering financing that emphasises eco-friendly practices.

● smart.fin: This financing option is targeted at tech-savvy early adopters who value the ability to upgrade. It includes features like buyback and upgrade options, allowing customers to stay at the forefront of EV technology.

● ride.fin: ride.fin is designed for daily commuters who are looking for low monthly payments. This option provides an affordable way to manage the costs associated with regular commuting.

● protect.fin: This option offers extended warranties and resale value assurance, providing peace of mind to customers concerned about the long-term value and reliability of their EVs.

evfin’s upgrade options offer significant benefits, allowing customers to seamlessly transition to the latest EV models as new technologies and features emerge. This flexibility ensures that customers are not confined to their initial purchase for an extended period, enabling them to continuously enjoy advancements in EV technology. Additionally, evfin’s buyback options provide a smart way to manage the lifecycle of their vehicles, ensuring that customers receive substantial value when they decide to upgrade. Altogether, evfin’s financing and upgrade options deliver a comprehensive and flexible solution that caters to the evolving needs of EV owners.


Que: What strategic advantages does evfin gain by partnering with leading EV 2-wheeler OEMs?

Ans: Partnering with top-tier EV two-wheeler OEMs significantly strengthens evfin's market position by boosting both visibility and credibility. Associating with well-known and respected brands such as Ather Energy, Ampere by Greaves, River Mobility among others, evfin not only gains the trust of a wider audience but also offers tailored financing solutions that seamlessly integrate with the purchasing process of these leading models.

These strategic alliances ensure that evfin remains at the forefront of industry advancements and consumer trends. Collaborating closely with these OEMs allows evfin to stay ahead of the curve in terms of emerging trends and technological innovations, continuously refining its financing products to better align with market demands. This integration not only streamlines the financing experience, boosting customer satisfaction, but also drives sales by simplifying the decision-making process for prospective buyers. Ultimately, these partnerships play a crucial role in fueling evfin's growth and success in the competitive EV financing landscape.


Que: Future developments or upgrades that we can expect from Greaves Finance in upcoming months?

Ans: As of today, we are present in 43 cities across India. We would like to penetrate deeper into the market and cover the length and breadth of the country.

We are committed to enhancing the customer experience and would soon unveil our EV marketplace platform. This new initiative will offer a comprehensive suite of value-added services throughout the entire EV ownership journey—ranging from vehicle discovery and personalized recommendations to financing and post-sales support. Our aim is to provide a seamless, user-friendly experience that simplifies every aspect of owning an electric vehicle.

As the company continues to align with leading OEMs and expand its product range, Greaves Finance remains committed on staying at the forefront of the EV financing landscape. The upcoming developments will not only broaden market presence but also solidify commitment to making electric mobility more accessible and rewarding for all consumers.


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