Que: Tell us about ZELIO’s key product portfolio and what makes them stand out in the industry.

Ans: At ZELIO Ebikes, our commitment to innovation and quality is evident in our extensive product portfolio, which uniquely positions us in the electric two-wheeler market. Our range of low-speed offerings includes the GRACY series, featuring the GRACYi, GRACY Pro, and GRACY Plus. Each model is meticulously designed with an emphasis on performance, build quality, and style, ensuring that riders experience both comfort and a sense of flair on the road. Complementing the GRACY series, our X-Men series is tailored for a diverse range of urban riders, providing practical and durable options for everyday commuting. Additionally, our Eeva series, which includes the Eeva, Eeva Eco, and Eeva ZX+, addresses the changing needs of modern commuters by offering a harmonious blend of comfort, style, and functionality. Moreover, we recently introduced our Mystery high-speed electric scooter, which is priced at just INR 81,999 and boasts an impressive range of 100 km on a single charge, along with a top speed of 70 km/h, delivering enhanced performance and style without compromising safety.

Each model in our portfolio is meticulously crafted to meet the diverse needs of modern riders, ensuring they benefit from superior technology, efficient battery performance, and eye-catching designs. Our commitment to customer satisfaction is also reflected in our 224 showrooms across India, which operate on a 3S model that encompasses Sales, Service, and Spare Parts, ensuring a seamless experience for our riders. We take immense pride in the fact that over 200,000 riders have chosen ZELIO Ebikes, experiencing firsthand the benefits of our dedication to excellence and our commitment to promoting sustainable mobility across the nation.

Que: What makes ZELIO’s battery management system (BMS) different from others and how does it enhance performance and safety?

Ans: When it comes to our battery management system (BMS) at ZELIO Ebikes, we set a new benchmark in performance and safety within the electric two-wheeler industry. One of the key differentiators is our advanced thermal management capability, which regulates the battery's temperature during charging and discharging cycles. This ensures optimal operating conditions, enhancing battery lifespan and overall efficiency. The BMS is designed to monitor individual cell voltage and temperature in real time, preventing overcharging and overheating—two critical factors that can compromise safety and performance. Moreover, our BMS incorporates intelligent algorithms that optimize energy distribution and usage based on riding patterns and terrain. This adaptability not only maximizes the range of our electric scooters but also improves responsiveness and performance under various driving conditions. Additionally, the BMS includes robust safety features such as short-circuit protection and over-discharge safeguards, ensuring that riders can enjoy their journeys with peace of mind.

Que: Could you explain the role of next-generation technologies in controlling the performance of ZELIO Ebikes?

Ans: The electric two-wheeler segment is continually evolving, and we at ZELIO Ebikes are committed to staying at the forefront of this transformation. Our integration of the latest technologies plays a critical role in optimizing the performance of our electric scooters. Focusing on digital control systems ensures precise monitoring and management of key parameters such as speed, acceleration, and energy consumption, delivering reliable performance tailored to the unique needs of each rider. Equipped with smart battery management systems, our scooters optimize energy usage and extend battery life, enhancing overall efficiency and contributing to safety by preventing overheating and potential hazards. Additionally, the use of lightweight materials in our designs improves handling and range without compromising structural integrity. We value the feedback from our riders as it drives our innovation, helping us refine our products and enhance their riding experience.

Que: What are the key challenges you face in the mass production of electric bikes, and how does ZELIO address these challenges?

Ans: Like any other player in the electric bike industry, we too face the repercussions of challenges such as supply chain disruptions, rising material costs, and the need to maintain consistent quality across our production. These issues can lead to delays in production schedules and potentially impact customer satisfaction. To effectively tackle these challenges, we have established strong relationships with our suppliers to secure essential components and materials, helping to mitigate the effects of market fluctuations. In response to rising costs, we continuously seek innovative manufacturing techniques and alternative materials that optimize our production efficiency while upholding quality standards.

Notably, the establishment of our new manufacturing unit in Ladwa, Hisar, Haryana, marks a major step forward in our commitment to overcoming these challenges. This state-of-the-art facility, covering 6 acres with 3 acres under shelter, is designed to enhance our production capabilities, boasting an annual capacity of 72,000 vehicles per shift. With rigorous quality control measures integrated into every stage of the manufacturing process, we ensure that each electric bike adheres to our high standards. Investing in advanced technologies and fostering a culture of continuous improvement positions us to effectively navigate industry obstacles and deliver high-quality electric bikes that guarantee reliability and performance for our customers.

Que: Any expansion plans or product launches we can expect this year?

Ans: We at ZELIO Ebikes are poised for significant growth this year, driven by ambitious expansion plans and exciting product launches. Currently employing 125 team members, we are looking to add 50 more by the end of 2024, which will bring our total workforce to 175. Our expansion involves a strategic emphasis on the Sales department, with a focus on filling key positions such as Area Sales Manager and Regional Manager. This approach reflects our commitment to strengthening market presence and improving operational efficiency. In terms of dealership growth, we currently operate with 256 dealers and aim to expand to 400 dealerships across the nation by March 2025, making our eco-friendly solutions more accessible. Additionally, we are excited to announce the upcoming launch of our innovative cargo EV scooter, designed to transform last-mile logistics. This Made in India scooter offers power, efficiency, and user-friendliness, catering to a diverse range of riders from gig workers to small business owners. Capable of reaching speeds of 25 KMPH and carrying up to 150 kgs, it features an impressive range of 90 km on a single charge, enhancing productivity while minimizing downtime for recharging. Overall, this year promises to be transformative for ZELIO Ebikes as we continue to innovate and expand our offerings in sustainable transportation.