VLF Plans to Make its Debut in Indian EV Market

VLF, Italian electric two-wheeler brand, has been planning to enter the Indian market.

July 08, 2024. By Aishwarya

VLF, an Italian electric two-wheeler brand, has been planning to enter the Indian market.

Known for its unique Italian design, VLF is partnering with KAW Veloce Motors Pvt. Ltd. for manufacturing and distribution in India, marking an exciting phase for Indian riders.

A cutting-edge manufacturing facility will be established in Kolhapur, Maharashtra, leveraging KAW Group’s six decades of manufacturing expertise. VLF plans to launch its signature electric scooter, Tennis, by the festive season, targeting both new buyers and experienced riders seeking upgrades.

To build brand awareness, VLF will launch an extensive marketing campaign featuring activities, roadshows, and auto expo participation, culminating in the official brand launch during the 2024 festive season.

VLF aims to establish a strong dealer network in tier 1 and tier 2 cities, with 15 dealerships operational by the end of 2024, expanding to 50 by the end of the financial year.

Tushar Shelke, Managing Director of KAW Veloce Motors, said, “With VLF, we want to give Indian consumers a range of electric scooters that excel in design and performance. Each VLF product has its own design language and stands out in the current market. We want our customers to experience this uniqueness.”

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