TCL Launches TCLGreen Campaign

TCL has launched the TCLGreen campaign to showcase its Environmental, Social and Governance (ESG) journey, starting from a launch event in partnership with Warner Bros.

Discovery, the premier global media and entertainment company, in Roseto Degli Abruzzi, Italy.

The TCLGreen campaign is a global initiative by TCL to inspire greatness and create a greener planet for all. Apart from co-hosting the launch event, Warner Bros. Discovery has documented the making of the TCLGreen ideology in a visually stunning film.

Starting from the event, the tagline TCLGreen has been applied globally to help amplify the significance of sustainability efforts to local and global communities.

At the campaign launch event on the 10^th of September, TCL profiled Kevin Chu, the artist and a member of the Royal Institute of British Architects, to present a ground-breaking sustainable metaphysical art installation called TCLGreen to tell TCL's ESG story in a creative manner.

Fusing sustainable physical art, interactive art and metaverse art into one, TCLGreen uses over 1,000 upcycled and discarded electronic circuit boards supplied by TCL as cladding materials and is presented in the form of digital grass blades.

"The TCLGreen campaign is a significant milestone in our ESG journey," said Tiago Abreu, Head of X-Lab Home Eco at Design and Innovation Center, TCL. "We are delighted to work with Warner Bros. Discovery, one of the most iconic brands in media, to expand this positive impact and help inspire more people to make the change that is needed now."