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Tata Power Releases Special Film to Take Solar to Centerstage

The short film titled ‘De Power Ko Green Signal’ was released on television and digital platforms on Earth Day 2023. It depicts how solar power is leading to a future of great possibilities.

April 24, 2023. By Anurima Mondal

In a big push to its long-term mass movement on promoting green energy adoption in India, Tata Power and News18 launched an inspirational film titled ‘De Power Ko Green Signal’. The short film was released on television and digital platforms on Earth Day 2023, promoting the theme of ‘Invest in our planet’.

Set in Ladakh, the film depicts how solar power is leading to a future of great possibilities, and inspires us all to ‘switch to’ greener options, without being worried about ‘switching off.’ Tata Power exhorts all Indians to invest in the planet by adopting clean energy.

The protagonist in the film, a young aspiring boxer in Ladakh, need not compromise on her training schedule due to power supply constraints. Solar power lights up the boxing arena she practices in and keeps on track, her dreams of making it big in the sport, where Indian women are already shining at the global stage.

“This Earth Day, we want to reinforce how Solar power is lighting up lives across the country and taking ahead India’s vision of clean energy transition. The film showcases this effectively,” said Jyoti Kumar Bansal, Chief – Brand & Communications, Tata Power.

With this motivational film, Tata Power is underlining its ‘Sustainable is Attainable’ movement – highlighting how it is working to make adoption of sustainable products and services easy and affordable for both Corporate India and consumers, and how that is spurring behavior change.

The movement aims to continue propagating the use of green and clean energy in the country. It is also working on popularising how a sustainable lifestyle is ‘attainable’ for millions of Indians through wide-scale adoption of affordable green energy products and solutions.

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