Signify to Enter Indian ‘Fan’ Market under Ecolink Brand

Signify - the world leader in connected LED lighting systems, software & services, has launched fans in India – thereby widening its product portfolio beyond lighting and switches. The products in India will come along with the tag of EcoLink brand, launched last year.

The move marked its first-ever entry into this huge market segment. The company is aiming to cater to the needs of its price-sensitive buyers for high-quality products at affordable price.

EcoLink has entered the Indian market with an exclusive range of fans, featuring more than 36 products in the ceiling fans category only. The products have been designed and equipped with: heavy copper motors offering high speed and durability; EasyClean technology offering ease of maintenance, thereby keeping in mind the needs and conditions of the Indian market.

In the next few months, the company will further expand its range of fans with new models incorporating energy-efficient brushless direct current (BLDC) technology, silent ABS blade fans, and other categories.

Sumit Joshi, Vice Chairman & Managing Director, Signify Innovations India Ltd said, “Fans is a big market segment in India, and this makes it a very suitable proposition to further strengthen our strong EcoLink brand, which received an overwhelming response from customers since its launch in 2019 in the lighting and switches segments. This latest launch enables us to further expand our share of wallet in the new home segment. We hope to continue our growth momentum in the future with a customer-first approach, backed with innovation.”

More than 300 lighting products appear in the existing portfolio of EcoLink, equipped with the revolutionary VoltSafe Technology, designed to withstand drastic voltage fluctuations that are common in Indian households. The brand with its international presence in other markets like Indonesia, Malaysia, and Middle East (UAE), offers a wide range of consumer and professional LED products and luminaires.