Saft Rebrands its Products as ‘Saft Urja’ from ‘Amco Saft’ to Tap Indian Market

With an aim to tap the Indian market, Saft, an arm of French energy major Total, has launched the ‘Saft Urja’ brand as the new name replacing ‘Amco Saft’ for its products manufactured and sold from its Indian subsidiary Saft India.

“We are confident for the future. Urja means energy in Sanskrit, so by branding our products under the name of Saft Urja, we are reflecting the spirit of the country and showing Saft’s positive energy,” commented Arindam Majumdar, Chief Executive Officer of Saft India.

Adding to its existing product portfolio, Saft India is further planning to introduce new products for maintenance-free industrial applications and off-grid solar applications.

In order to show its commitment towards ‘Make in India’, the company said that it is planning to increase its production capacity at its Bangalore factory by 20 per cent, and will enhance its work force at its design office and launch new industrial battery products for India region in 2021.  

The company also claimed that the site follows the quality standards and procedures established across all it’s plants worldwide, and those standards will provide high reliability and efficient operation for the Indian market.

Commenting on the development, Franck Cecchi, Executive Vice President for Saft’s Industrial Standby business, said “India is strategically important and exciting for Saft. We have a strong presence here and we’ve built up a solid brand awareness over the past 14 years now. India benefits from a high potential fast-growing battery market, with average annual estimate growth of 9 per cent in the coming five years.”

Saft India manufactures nickel technology battery systems for industrial power backup, utilities, oil and gas, railways and metro operators in India. Many of those batteries operate in difficult and demanding conditions, for example, at subzero temperatures in the Himalayas (Leh Ladakh, Jammu and Kashmir), in hot climates of the Thar and Kutch deserts and in hot and humid conditions of the western and eastern coasts.

Saft is a specialist in advanced technology battery solutions for industry, from the design and development to the production, customization and service provision.