Personectics Launch Sustainability Insights to Help Banking Customers Reduce Carbon Footprint

Tel Aviv-based Personetics announced the launch of its new offering, Sustainability Insights. It is included within the Personetics engagement platform and will help banks meet evolving customer demand and regulatory expectations for environmentally responsible banking and sustainable finance.

Personetics is partnering with industry-leading impact fintech ecolytiq, whose Sustainability-as-a-Service solution enhances the data models of Sustainability Insights, making them more precise, personalized, and actionable.

The Personetics Sustainability Insights solution is a pioneering innovation that shows banking customers the carbon footprint of every banking transaction and recommends personalized actions to reduce carbon emissions – such as by making purchases from lower-carbon merchants or categories or saving for climate-friendly financial goals. 

Sustainability Insights is based on Personetics’ four pillars of sustainable finance strategy:

· Integrated: The Sustainability Insights are fully integrated into the existing financial data-driven engagement platform and accessible within each participating financial institution’s digital channels; customers can now see their carbon footprint and receive recommendations within their bank’s mobile app.

· Relatable: Sustainability Insights are based on each customer’s own financial transaction data. People can see the carbon emissions of their everyday spending decisions – and get advice on how to reduce carbon emissions with their financial choices.

· Interactive: Sustainability Insights are easy to understand and engaging for banking customers, with an easy-to-use digital banking user experience.

· Actionable: Customers can quickly take action to reduce their carbon emissions, such as by opening a savings account to save money for solar panels or an electric vehicle or deciding to purchase a different product or shop at a more climate-friendly store.

David Sosna, CEO of Personetics, said, “We are excited to launch our new Sustainability Insights, backed by the industry-leading data sources of our partner ecolytiq. Personetics Sustainability Insights are the next evolution of sustainable finance – beyond just showing bank customers their carbon footprint, we offer them specific actions that they can take today to reduce their carbon impact, choose climate-friendly savings goals, and push the industry in a greener direction."