Panasonic Unveils ‘ZIVA’ - Economical Modular Switches Range

With an aim to target consumers looking for attractive switches at economical rates, electrical construction materials (ECM) maker Panasonic Life Solutions India has launched its latest affordable modular switches range called ‘ZIVA’.

This series has been launched by the company by keeping in mind the changing preference of today’s customers who want best in class products for increasing the elegance quotient.

The company said that Ziva has been designed to offer a stylish and distinctive range which includes switches, sockets, accessories (fan regulators), telephone sockets, receptors, TV sockets, and USB chargers.

Commenting on the development, Vivek Sharma, Managing Director, Panasonic Life Solutions India, said that “our target with this range will be to focus on enhanced extraction from the Tiers 3, 4, and 5 markets further expanding our presence and market shares in these smaller and uncharted territories. The current pandemic brought businesses to a halt, however, with this launch we look forward to resuming the growth journey and contributing to the speedy recovery across the country. The ZIVA range is targeted to support the ‘Pradhan Mantri Awas Yojana’ initiative, while alongside we look forward to boosting the manufacturing capacity in India by contributing to the ‘Atmanirbhar Bharat Abhiyaan’.”

Ziva’s features include slim and sleek designs, best in class safety features, along with long operational life, and it not only enhances the aesthetics of home environment but also is durable in nature.

Commenting on the launch, Kawamoto, Joint Managing Director, Panasonic Life Solutions India said, “We endeavor from the very beginning to magnify our global expertise in the Indian market and enrich our portfolio. The product is combined with robust features that will provide a holistic experience to the customers across the country by meeting the modern home needs. With technologically advanced solutions we intend to become a one-stop-shop brand for all.”

Further, Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India added that, “keeping in line with our direction to offer products and solutions that deliver safety, comfort, and convenience; we are proud to introduce ZIVA at an affordable price. As a market leader in the electrical wiring devices, we foresee a world in which various electrical and electronic devices will be IoT and AI-enabled. With Anchor and Panasonic’s synergy, we aim to touch the lives of masses and address the modern technology demands of the consumers through our connected living solutions. The new ZIVA wiring devices range is made with the finest aesthetics and frugal designs that will deliver best in class quality leading to a breakthrough in the modular segment.”

Meanwhile, the company has priced Ziva modular switches at Rs 28.