MG Windsor EV Records 15,176 Bookings on First Day

Customers can now book the Windsor EV for INR 11,000 at MG dealerships or online, with prices starting at INR 9.99L and deliveries beginning on October 12, 2024.

October 05, 2024. By Mrinmoy Dey

MG Windsor EV has announced that the company has received a significant customer response minutes after the bookings commenced on October 3, 2024, at 7:30 am. Within 24 hours, the company secured bookings for 15,176 units, making MG Windsor India’s first passenger EV to achieve such a feat, the company claimed.

Commenting on the development, Satinder Singh Bajwa, Chief Commercial Officer, JSW MG Motor India, said, “We are grateful to our customers who have embraced the MG Windsor wholeheartedly and enabled it to reach the milestone of 15,176 bookings in just one day. This achievement solidifies the MG Windsor's position as a progressive force in India's electric vehicle market.”

The Windsor EV combines the comfort of a sedan and the expanse of an SUV. The Intelligent CUV sports an aerodynamic design, spacious and opulent interiors, imposing stance, reassuring safety, smart connectivity, driving comfort, and many hi-tech features.

It is available for car buyers at a starting price of INR 9.99 lakh + INR 3.5/km, under the Battery-as-a-Service (BaaS) program. The option for an outright purchase is also available, with prices starting from INR 13.49 lakh (ex-showroom).

Powering the MG Windsor EV is a 38 kWh Li-ion battery pack, which is IP67 certified, and delivers an impressive performance of 100 KW (136ps) power and 200Nm Torque through four driving modes (Eco+, Eco, Normal and Sport), resulting in 332 km ARAI certified range on a single charge, informed the company.

The CUV is available in three variants – Excite, Exclusive, and Essence; and four vibrant colour options – Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

As per the company, the Windsor EV comes with several industry-first initiatives to make the ownership experience seamless. “It is offered with a lifetime battery warranty to the first owner, one-year free charging at public chargers through the eHUB by MG app, assured 60 percent buyback after 3 years/45,000kms and MG e-Shield – a 3-3-3 package for complete peace of mind (3 years unlimited km warranty on vehicle/3 years RSA coverage/3 labour-free services),” it added.

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