‘Made in India’ electrical equipment Going Global

India’s INR 1.30 lakh crores electrical equipment industry has after four consecutive quarters of negative growth, shown a 2% positive growth in the first quarter of the current fiscal (April-June, 2013-14), largely attributed to increase in exports of electrical equipment from India. Electrical & Electronics Manufacturers’ Association (IEEMA) said that the prospects of exports of the ‘Made in India’ looks good for the domestic players and is expecting doubling exports in the Three Years.

Exports growth is also visible in developed countries like USA, Germany, UK, Australia and Canada, apart from UAE, Saudi Arab, Nigeria and Kenya. This clearly shows the increasing greater acceptability of ‘Made in India’ brand with desired quality and competitive cost in both developed and developing countries.

Speaking at a conference held by IEEMA in Kolkata to showcase their flagship event ELECRAMA 2014, Mr. Sanjeev Sardana said “Our theme this year is Go Global, there is tremendous opportunity in India as well as abroad. Total exports from India is $5bn which is about 1% of the world’s market share, we have a target of $25 bn exports.We have come a long way, today we are not only selling products made in India from India but lot of Indian companies are going overseas and acquiring companies there, there is tremendous amount of opportunity for example in Middle East – Saudi Arabia, Oman, UAE, Qatar there is no dearth of money and lot of Indian companies have been exporting to power utilities in these countries; we have enough capacity to meet local requirements as well as exports, incentives for exports are given from Government of India. We have also seen 16% growth in international business y-o-y .”

Speaking to reporters Mr. Sunil Misra, DG, IEEMA added, “In China there is a unique market economy and a very different political system; it is an authoritarian Government and the state is the major economic player. There are 3 reasons for the price differential for products from China. One is the subsidies, second is the strategic or irrational pricing and thirdly you have products available at various price points and corresponding quality points. Indians are good negotiators, Chinese are even better, for them negotiation is a way of life. Chinese will not let slip any business opportunity, Indians negotiate with Chinese not knowing what the bottom is, so Indians get that quality of product which is not viable.”

Mr. Bhaskar Sen, Chairman, ERC, IEEMA said “The growth of transmission sector from 2005 to 2012 has been phenomenal, from 18000 crore we have grown to 65000 crore, CAGR of about 24%. Colour and complexion of Elecrama has been changing, earlier there was a lackadaisical focus on transmission sector, main focus was on generation but now there is equitable interest in transmission and generation, If we have to have sustainable growth we must have innovation, expenses on R&D has been inadequate, so in this Elecrama platform today instead of showcasing products and technology only, there should be meaningful discussion on how we can improve”.

IEEMA is hosting the 11th edition of ELECRAMA 2014 at Bangalore during January 8-12 and will showcase the strength of the Indian T&D sector. ELECRAMA 2014 is a stage for the domestic players to display their capabilities and the slew of concurrent events at ELECRAMA 2014 will broaden the perspectives for a modern business person and will offer a strong interface with the key decision makers like governments, electrical utilities, funding agencies, technical specialists, EPC contractors, electrical consultants and academic communities. Besides the participation from the Indian players, they are also expecting huge participation from countries from Africa, Middle East, South East Asia and Americas.