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Innoval, Legrand India's 18th Experiential Centre, Opens in Trivandrum

Legrand India launched its 18th state-of-the-art experience centre Innoval, housing the entire range of Legrand's products in Trivandrum, including a newly launched connected offering.

March 14, 2023. By News Bureau

Legrand India launched its 18th state-of-the-art experience centre Innoval, housing the entire range of Legrand's products in Trivandrum, including a newly launched connected offering. Innoval will host its India group company products - Legrand.

Globally, Innoval's are present in France, Greece, Chile, Brazil, Colombia, and Dubai. Innoval made its pioneering record in the Asia Pacific region with its launch in Mumbai, India, followed by its successful launches in Ahmedabad, Lucknow, Dehradun, Coimbatore, Kochi, Chennai, Chandigarh, Surat, Lucknow, Vizag, Pune, Jaipur, Delhi, Goa and its first voice-controlled experiential centre in Bangalore.

The brand is now poised to mystify the Trivandrum market with its compact version of Innoval.

Innoval is Legrand's global brand of product showcases. The name Innoval reflects Legrand's brand value of developing a range of innovative products (Valley of Innovation).

The narrative Innoval is based on the concept of 'Source to End Usage', where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid.

Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely - User Interface, Energy Distribution, Digital infrastructure, and Cable Management. 

 

Tony Berland, CEO & Managing Director, Group Legrand India, said, "The range of Legrand's offer has expanded over the last few years in India. It has built product solutions for various industries and their users (investors, system integrators, architects, panel builders, end customers, etc.) To adapt to new-age customers and to bolster its integrity with regard to the current offers and expertise, Legrand has updated its approach." He further added, "Today, with the launch in Trivandrum, we intend to reach out to our customers and business partners in the city. This is a delightful way to establish dialogues with these new-age modern customers and showcase the latest offers. Innoval allows Legrand to be more than just a supplier, to act as a genuine partner, creating close ties with the electrical and digital trade."

Samir Kakkar, Sales Director, Group Legrand India, said, "Legrand has a substantial offering of electrical and digital infrastructure products across several business verticals; many of which are highly technical. The idea behind Innoval is to break this down for the consumers by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. Trivandrum is a great potential market for Innoval Brand. With the launch of the eighteen different Innoval in India, we have successfully taken a step towards the B2B experience zone for the customer (in the highly technical segment). The same could have been not possible due to the innovative and creative thought process of the world and country leading electrical giant - Legrand." 

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