Hero Lectro Opens E-Cycle Experience Center in Delhi

In a first for New Delhi, Hero Lectro, the e-cycles brand of Hero Cycles, has launched an exclusive Experience Center in the city, inaugurated by Meenakshi Lekhi, Minister of State for External Affairs and Minister of State for Culture.

At the newly opened Experience Center, customers will be able to get a first-hand experience of the company’s wide range of e-cycles that cater to diverse use cases such as commute, fitness, adventure etc.

The company offers a range of e-cycles across price points starting at Rs 28,999.

This first-of-its-kind lifestyle store comes with a test-ride area for customers to explore and try multiple models of the company’s e-cycles, along with the availability of ‘Bike Doctor’ services at the experience center which includes trained technicians and specialised tools to provide after-sales services, maintenance and repair.

Commenting on the launch, Aditya Munjal, CEO of Hero Lectro said, “we envision making e-cycles a mainstream and preferred choice in India as the demand for electric personal mobility options grows. Innovation is at the heart of every Hero Lectro e-cycle, giving our users a fun, enjoyable and smart riding experience. Our New Delhi Experience Center in partnership with Bittoo Bikewala is in line with our effort to create an exclusive retail channel for e-cycles where commuters can truly experience and immerse themselves with an e-cycle.”

“Hero Lectro’s efforts in making e-cycles accessible to all is commendable, especially at a time when citizens are increasingly making a conscious effort to become eco-friendly. Collectively as a nation, we must bring about a sustainable transformation in our society and I strongly believe that a new green revolution is underway in our country,” added Meenakshi Lekhi, MoS External Affairs and MoS Culture, Govt. of India.

Bittoo Sondhi, a key partner and owner of the Experience Center, said on this occasion “The future is electric and being in the automobile industry from the past 35 years, I believe this is the perfect time to hit the rod for any electric venture.”

Key features of Hero Lectro e-cycles:

●     Bluetooth, smartphone app connectivity for riding insights
●     Convenient charging mechanisms that support existing power outlets
●     Safe and secure RFID key locking mechanism
●     Smart LED display for control
●     Four different modes of riding - Pedal, Cruise, Pedalec (pedal assist) & Throttle
●     Riding range of up to 60Km
●     All-weather use including rains with IP67 rating
●     Front travel suspension and disc brakes for riding comfort and safety