Hero Lectro Launches its D2C Initiative with New E-Commerce Enabled Portal

In a bid to augment its overall brand experience, the E-Cycles brand of Hero Cycles Ltd, Hero Lectro has launched its new website to promote D2C sales and strengthen its overall omni-channel presence.

The company has designed a new D2C initiative, titled #LectroInAClick, as a virtually interactive and immersive experience into the world of Hero Lectro, giving customers the ease and convenience of buying from an online platform, without having to visit a physical store.

With access to the company’s complete range of e-cycles and cargo e-bikes, the platform would enable visitors and buyers to shop directly from the site in a few easy steps. 

Hero Lectro has the widest e-cycles portfolio in the country’s organized market, spanning 14 variants across multiple utilities including products with and without gears. 

The company’s new website enables visitors to compare multiple e-cycles models with ease, and is equipped with ‘Find my Hero Lectro’, an intelligent feature that takes into consideration personal preferences and use cases of riders to help them find their ideal e-cycle model.

It also provides customers with the ‘Book a test ride’ option to try out the e-cycle at the nearest dealer outlet. The check-out process is simplified in five easy steps and is supported by secure payment transactions.

Post the purchase, the product will be delivered at the customer’s doorstep, with 95 per cent of the e-cycle assembled for hassle-free usage. The platform is also equipped with Augmented Reality (AR) and Virtual Assistants for immediate query redressal and after-sales support. 
 
Commenting on the launch, Aditya Munjal, CEO of Hero Lectro, said, “we are thrilled to announce the launch of herolectro.com which allows our customers to explore the Hero Lectro line-up and make their purchase journey informative and smooth. The website is intuitive and reflects our identity in a dynamic and aspirational world. The addition of D2C option makes Hero Lectro e-cycles, more accessible than ever - be it through our Hero Lectro Experience Centers, our dealer partners or the website, we are truly omni-channel. Our vision is to transform the way Indian’s commute and make e-cycles a preferred mode of personal mobility, and therefore ensuring a superior and seamless experience across all our channels and touchpoints is an integral step in that direction.” 
 
The company said that its online store would comprise of all the latest models of Hero Lectro e-cycles for both personal and cargo usage and would also fulfill corporate and bulk B2B queries and purchases.

To enable further ease and buying convenience, visitors will also be able to avail of no-cost EMIs and exciting bank and credit card offers. The brand is also planning to implement the ‘click & collect’ model from its dealer partners in the near future.