GreenCell Mobility’s NueGo Buses Now Smarter with Full ADAS Integration
Since its launch in 2022, NueGo has deployed ADAS in all its buses from day one and currently operates over 275 electric buses across India.
April 17, 2025. By Abha Rustagi
This forward-thinking initiative places NueGo well ahead of the government’s proposed mandate for ADAS in heavy commercial vehicles.
"At NueGo, guest safety is deeply embedded in our DNA. We were among the first in the industry to integrate Advanced Driver Assistance Systems (ADAS) across our entire fleet — setting a new benchmark for intercity travel. Our unwavering commitment is to deliver a journey that is comfortable, sustainable, and above all, exceptionally safe,” said Devndra Chawla, MD & CEO of GreenCell Mobility.
ADAS are cutting-edge technologies that enhance vehicle and guest safety. By using sensors, cameras, and radar, ADAS continuously monitors road conditions and assists drivers with features such as collision warnings, lane departure alerts, and automatic emergency braking. In intercity buses, ADAS plays a critical role in preventing accidents, ensuring smoother rides, and delivering a safer travel experience for all passengers.
With this deployment, NueGo becomes one of the first intercity electric bus services in India to integrate ADAS technologies, including Automated Emergency Braking (AEB), Electronic Stability Control (ESC), and Driver Drowsiness Detection — across its fleet. Beyond the integration of ADAS, NueGo has introduced a range of guest-centric initiatives to make intercity travel safer and more inclusive, such as mandatory driver breath analyser test, reserved 'PINK' seats, real-time GPS tracking, AI-powered driver monitoring system, rigorous safety and service training, etc.
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