Energetica India launches 3 new Services for Indian Power Industry

Energetica India, the leading power sector magazine in India, launched 3 new services at InterSolar India 2012 and the 6th Renewable Energy Expo. These services are:

1. Video Advertising
2. PR Campaign for Power SMEs
3. Article Sponsorship

Says Mr.Bharat Vasandani, Head of Editorial Department, Energetica India “Energetica India has always been one of the most innovative media brands in India’s Power Sector. We launched the LIVE Update from Events campaign early this year and now we have 3 new services”. 

“The Video Advertising was a natural progression where we believe companies can showcase their products and their plans in more detail to their clients. Also a well planned video advert has the potential to make the right connection with clients and partners. 

“We have noticed that SMEs in India use LinkedIn and Facebook to showcase products and update the industry on company’s latest achievements. While social media can be a part of the marketing and brand building plans, it is only a part of the exercise and not the entire plan.  A PR agency can be an option, but then the cost of hiring a PR agency deters SMEs from this option. With the “PR Campaign Service” Energetica India aims to help companies create brands at a low cost with the additional advantage that SMEs will be dealing with a team that understands their sector”.

“Article Sponsorship means a branding opportunity for a company (any size) to connect to potential and current clients/partners through an associated piece of writing. It works on the same idea as television show sponsorship. Article Sponsorship works because the piece of writing will always be referred to by a company’s target market”. 

Energetica India’s parent company OmniMedia SL is also launching a new magazine called “Eco-Construction” in India.  The Indian team, with some new members with media and green energy experience from Times of India, Dainak Bhaskar and TERI, is now preparing for the launch.