BluSmart Launches 'SmartCitizen' Campaign to Encourage India to Vote
BluSmart has launched its SmartCitizen campaign to encourage Indian citizens to exercise their democratic right to vote on election day.
April 23, 2024. By Aishwarya
This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.
On polling dates in Bengaluru, April 26 and in Delhi NCR, May 25, BluSmart will offer discounted rides to its customers, enabling eligible citizens to cast their vote including the youth of India and first-time voters to exercise their fundamental right to vote conveniently and on time.
BluSmart passengers travelling anywhere within 30 kilometres of polling stations in Bengaluru and Delhi NCR will be provided a one-time 50 percent discount. This offer can be availed on BluSmart rides to and from the polling station from 6 am to 7 pm on the respective polling days in these cities. The initiative underscores BluSmart's commitment to promoting civic engagement and responsible and smart citizenship.
"Every vote counts, and every citizen can make a smart choice to contribute to the democratic process. As a partner in driving India’s growth, our #SmartCitizen campaign is a call to action for all citizens to exercise their right to vote and be active participants in shaping a smarter future for our nation. The campaign reflects BluSmart’s values as forward-thinkers, fostering a sense of responsibility among citizens and empowering them with seamless access to the polling stations." said Anirudh Arun, Co-founder & CEO, BluSmart Fleet.
A month-long election awareness campaign will be executed through online and offline channels such as communication inside BluSmart EVs, in-app notifications, emailers and social media.
The #SmartCitizen campaign will further educate users on the significance of voting and how one vote can make a difference. Moreover, the incorporation of a voting badge by BluSmart for riders who participate in elections will incentivise civic engagement and foster a sense of accomplishment.
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