Ather Energy Plans to Make its Debut in Sri Lankan EV Market

Ather Energy will open its first experience centre in the Sri Lankan market in the upcoming quarter through collaboration with Evolution Auto.

August 26, 2024. By Aishwarya

Ather Energy has decided to expand to its second international market, Sri Lanka.

Ather Energy will open its first experience centre in the Sri Lankan market in the upcoming quarter through collaboration with Evolution Auto, a joint venture between Sensei Capital Partners, Atman Group, and Sino Lanka Private Ltd.

As their national distributor, Evolution Auto will manage Ather Energy’s sales and service operations in Sri Lanka. In addition, Ather will also focus on establishing a network of fast-charging infrastructure across the country, to ease the process of electric vehicle adoption and make it a hassle-free experience.

Speaking on this development, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “We are thrilled to enter the Sri Lankan market. Sri Lanka has been a part of our global expansion plans after Nepal, where we established our presence last year. With the increasing cost of ownership of petrol vehicles and the economic and environmental benefits of electric vehicles, the Sri Lankan market has shown an increasing preference for EVs.”

He added, “Ather’s electric scooters are known for their performance, design and reliability, through which we aim to appeal to new-age Sri Lankan customers, who appreciate quality modern products. Our partnership with Evolution Auto Pvt. Ltd. will enable us to deliver the customer experience that Ather is known for, to our customers in Sri Lanka, while also focusing on setting up well-networked charging infrastructure for EV users.”

Commenting on the partnership with Ather, Zahran Ziyawudeen, CEO, Evolution Auto, said, “Our mission at Evolution Auto is to pioneer sustainable transportation in Sri Lanka, making eco-friendly electric mobility accessible and efficient for all. We are incredibly excited to collaborate with an industry giant like Ather Energy to launch a world-class range of scooters in Sri Lanka.”

Ather opened its first Experience Centre (EC) in Nepal last year, and ever since, has set up 3 Experience Centres and 7 fast-charging grids across the country.

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