Anurag Pai Joins Perkins Engines as Regional Marketing Manager for South Asia
Perkins Engines Company Limited has appointed Anurag Pai to the position of regional marketing manager for South Asia, replacing Abhinav Gupta.
April 10, 2023. By News Bureau
Perkins Engines Company Limited has appointed Anurag Pai to the position of regional marketing manager for South Asia, replacing Abhinav Gupta.
In this role, Anurag will be responsible for Perkins’ marketing strategy for engines, aftermarket and product support within the South Asia region, which also includes territories such as India, Indonesia, Malaysia, Singapore, Australia and New Zealand.
Additionally, Anurag will provide functional leadership for marketing strategy and execution, brand leadership and distribution marketing support for Perkins in South Asia.
Anurag joined the company in 2017, and over the last six years has accumulated extensive experience in the electric power sector through technical marketing and marketing communications roles globally and in the Asia Pacific territories.
He has implemented marketing strategies for new product introductions and has planned and executed marketing campaigns to grow awareness of new products and digital offerings, increasing customer engagement and generating leads.
In this role, Anurag will be responsible for Perkins’ marketing strategy for engines, aftermarket and product support within the South Asia region, which also includes territories such as India, Indonesia, Malaysia, Singapore, Australia and New Zealand.
Additionally, Anurag will provide functional leadership for marketing strategy and execution, brand leadership and distribution marketing support for Perkins in South Asia.
Anurag joined the company in 2017, and over the last six years has accumulated extensive experience in the electric power sector through technical marketing and marketing communications roles globally and in the Asia Pacific territories.
He has implemented marketing strategies for new product introductions and has planned and executed marketing campaigns to grow awareness of new products and digital offerings, increasing customer engagement and generating leads.
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