Adani Solar Expands Footprint in Tamil Nadu with Festa Solar as Distribution Partner

With an aim to tap the domestic renewable energy market, Adani Group’s solar manufacturing arm Adani Solar has expanded its footprints in Tamil Nadu with the launch of its retail distribution business with Festa Solar as the official channel partner for the region.

The company, with 3.5 GW of solar photovoltaic cell and module manufacturing capacity, has now extended its reach to over 2,500 towns for the distribution of solar panels in India.

Through this partnership with Festa Solar, the Gujarat-based solar manufacturer aims to rapidly penetrate and capitalize on Tamil Nadu state’s renewable energy market.

Commenting on the partnership, Rahul Bhutiani, Head – Sales & Marketing, Adani Solar, said, “we are delighted to partner with Festa Solar in the retail distribution space. The Indian renewable energy sector has witnessed tremendous success in the installation and supply of solar power. India is a growing economy with remarkable growth potential. We will be offering power facilities via solar panel distribution to customers at competitive rates for applications in the Tamil Nadu market. This region has enormous investment opportunities in renewable energy. Festa Solar, as the authorized channel partner of Adani Solar, will be responsible for all the solar retail requirements in the region.”

The company in a statement said that this will be a step towards facilitating the switch to sustainable solar power solutions at an economical rate, a change that is expected to greatly benefit residential consumers and commercial establishments in the region.

The state government has been promoting solar power across the state through Rooftop as well as the Pradhan Mantri Kisan Urja Suraksha evam Utthaan Mahabhiyan Yojana (KUSUM) schemes.

Moreover, the company has envisaged an opportunity of 500 MW within these segments in the region by targeting customers in the rooftop, utility-scale, residential, commercial & industrial (C&I), and solar pump segments.
 
On the retail front, Bhutiani further said, “Adani Solar will target 50% market share. We look forward to achieving higher reach and visibility for our product nationally by increasing power consumption through alternative forms of energy like solar energy.”
 
The company has rapidly expanded its retail presence across the country through its retail channel partners. Now, the company has a sizeable presence in Rajasthan, Uttar Pradesh, Delhi, Haryana, Gujarat, Madhya Pradesh, Maharashtra, Kerala, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, West Bengal, Odisha, Assam, Manipur Mizoram, Arunachal Pradesh, Meghalaya, Nagaland, and Tripura.

Meanwhile, the company has been the only manufacturer with IEC 2016 certification in all SKUs. Also, it is the first Indian company to vertically integrate businesses that offer services across the spectrum of photovoltaics manufacturing.