‘Market Leadership Award’ for Su-Kam

Su-Kam Power Systems Limited, leading power back-up solutions provider in India, has won the coveted Market Leadership Award at the recently held ceremony of ‘Africa Leadership Awards’ 2013 at Labourdonnais Waterfront Hotel, Mauritius. The award reiterates Su-Kam’s seminal role in redefining the power back-up industry in Africa. The ‘Africa Leadership Awards’ were hosted by the ‘Asian Confederation of Businesses’ and endorsed by ‘CMO Asia’, ‘CMO Council’, ‘Stars of the Industry Group’, ‘World CSR Day’, ‘Thought Leaders’ etc.

Speaking on the occasion, Sonia Nagpal, Global Business Head, Su-Kam, said, “The market leadership award conferred upon us reiterates our huge market strength & presence in the large and diverse continent of Africa. Since 2003, our team at Su-Kam has worked ingeniously to understand the African market and provide customized and technologically advanced power back-up solutions to the citizens of Africa. We have come a long way since then and are proud to be a force to be reckoned with in the market space of African power solutions sector which enables us to touch the lives of African citizens by offering cutting-edge power solutions tailor made to address their every need.”   

In the year 2003, Su-Kam Power Systems became the first company in the power back up industry in India that started exporting power back up products and solutions to international markets. In this competitive industry of power back up solutions, Su-Kam, which entered the African market in 2003, within a span of ten years, built its ground in Africa gradually, and thereby attained its leadership position in the continent. The company is present in over 30 countries in Africa like Uganda, Tanzania, Kenya, Burundi, Ethiopia, Democratic Republic of Congo, Malawi, Nigeria, Sudan, Zimbabwe, Zambia, Angola, Botswana, Namibia, Lebanon, Zambia, Yemen, Gabon, Ghana, Namibia, South Africa etc., to name a few. Su-Kam inverters/UPS/batteries is not only the most sought after brand in various countries across the African continent but is also the largest selling brand in these countries. The Su-Kam brand is the number 1 power back up brand in countries like Uganda, Nigeria, Kenya, Malawi, Congo and Burundi etc.

Success of the Su-Kam brand has been attributed to its Quality products made available across the African nation through distribution backed by efficient after sales service. The company has a wide network of service stations managed by dealers and distributors across Africa. Su-Kam has been addressing the power challenges faced by the African countries by offering innovative power back up solutions as per the needs of individual customers. Su-Kam’s customer centric approach, economical and customized range of ‘value for money’ products and strong dealer network has made the company a market leader in Africa. The Su-Kam team in Africa has made efforts to constantly assess the needs of the customers, react timely to the various demands of the market and develop products accordingly.

Recently Su-Kam has also introduced very innovative solar solutions for household as well as corporate sectors in Africa. The company has also undertaken various solar projects in a number of energy starved nations in Africa.